Do you have the ability to tell stories with your data?

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"The ability to take data…understand it, process it, extract value from it, visualize it, and communicate it, that’s going to be a hugely important skill in the next decades."  - Dr. Hal R.Varian, Chief Economist, Google, 2009 

In today’s rapidly advancing analytical world, I think it is fair to say that Dr. Varian was and still is very right.

Embedding an analytics strategy into an organisation doesn’t fail because we don’t know what to do or how to execute it. It often fails to resonate because we fail to create a story that is meaningful in the organisation and one that is able to maintain the interest long enough for capability to build to a critical mass.

In the past 5 years, there has been a huge drive in the recruitment of data and analytics experts, however this has tended to be focused around those with mathematical and economic skills rather than those with strong communications background. The latter, should, in theory, be better equipped to communicate their data in a visual way, i.e. be able to tell a story.

So why is Data Storytelling so vital? 

When you package up your insights as a data story, you create a channel for your data to become memorable, persuasive and engaging thus encouraging your colleagues to buy into your data strategy, use it and champion it. By creating a story that people can understand, it makes the acceptance and adoption of any changes to businesses that much easier.

When you package up your insights as a data story, you create a channel for your data to become memorable, persuasive and engaging thus encouraging your colleagues to buy into your data strategy, use it and champion it. 

In April 2017, Greg Nichelsen of Data Speaks Up! will be coming to London to share his expertise on the Art of Storytelling at the Chief Analytics Officer Europe. Join him and discuss:

  • Effective strategies for bringing analytics to life through storytelling and visualisation
  • How to create a compelling voice: demonstrating how analytics will drive business outcomes and achieve business strategy
  • The importance of using industry case studies and tangible results to show the outcomes your company can expect – Making it real!
To read more about what is on offer at the event, including the full speaker line of Chief Analytics Officer Europe, please click here  

3 comments:

Storytelling is so important a skill that any C-Suite executive will not succeed without it.

It is important to make sure you are tailoring your story telling to the audience. Ultimately insight without an action decision is irrelevant

Hugo Watkins said... 12 December 2016 at 18:35

Data storytelling is a lot more difficult than anyone can imagine. It's not everyday that you find someone who can 'read' the story of data and at the same time, be able to 'tell' that story so eloquently to key stakeholders. Therein lies the challenge.

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