Editor's Note: In this blog, we curate relevant and remarkable content for data and analytics community. Here's an interesting piece written by José Antonio Murillo Garza, which was originally published by Northwestern’s JIMC.
Analytics within a traditional organisation often starts as a top management initiative aimed at increasing productivity. Implementation faces several challenges, and top management sponsorship could quickly fade away. Banorte, the largest Mexican financial group, is under way to successfully transform into an analytical organisation. This experience offers five lessons to start out such a transformation:
- Gain credibility by delivering short-term results that assure long-term sponsorship from top management.
- Set the right incentives for the organisation to embrace analytics, avoiding rivalry between analytics and the business lines.
- Do not take for granted that analytic projects are a priority for the whole organisation — hold the analytics group accountable for end-to-end implementation.
- The analytics team members beyond quantitative skills require the ability to build consensus across different stakeholders within the organisation.
- The contribution from analytic initiatives must be measured.
Business lines expect the quants to be a partner, not a lecturer.
A high yield from analytics is a necessary but insufficient condition. Analytics and the business lines must establish a partnership that will face some hurdles. Analytics will disrupt the way business has been conducted, and rivalry between groups might arise. Both groups speak different languages — one group has business experience while the other talks with statistics and models. The business lines have many concerns — devoting scarce resources to unproven projects, the credit they will get in case of success, or the blame they will share if failure occurs. These concerns must be addressed by the design of an incentive scheme that aligns the interests of analytics and the business lines. Banorte solved this problem by setting a shadow target for analytics that did not rival the business lines targets, but rather analytic projects helped business lines attain their targets.
Non-rivalry between groups does not guarantee that the business lines and other stakeholders will enthusiastically embrace analytic initiatives to change the way they have been working. Stakeholders within the organisation are unfamiliar with analytic initiatives, and they certainly have other projects top of mind. It is of an utmost priority for analytics to find partners willing to champion initiatives that can set an example to the rest of the organisation. Analytics will need to invest some of its top management sponsorship capital in assuring end-to-end implementation of the chosen projects. The transformational effort at Banorte initially focused on the credit card business because of the project’s value and the willingness from the business partners.
An analytics team obviously requires quantitative skills, and the organisation has to make a substantial investment in data and technology. However, these prerequisites are not enough to transform an institution. Banorte’s experience has shown that two soft skills are vital — the ability to build consensus and to have good team players who respect the business acumen of their counterparts. Business lines expect the quants to be a partner, not a lecturer.
Finally, rooting analytics within the organisation requires measurement. It is not uncommon for an organisation on its path to transformation to undertake several initiatives at the same time, and it may prove hard to disentangle the contribution. The analytics team should not assume that results are self-evident — a detailed report to the top management must be produced periodically. Furthermore, it is easy to stray from value by undertaking only the projects from willing partners. At Banorte, measurement has assured sponsorship and has kept analytics on track.
Hear more from José Antonio Murillo Garza and other distinguished speakers at the Chief Analytics Officer, Spring happening on May 2-5, 2017 in Scottsdale, Arizona. For more info, visit coriniumintelligence.com/chiefanalyticsofficerspring
By Dr. José A. Murillo Garza: